Leigh McGrotty: Navigating the Journey from Dental Nurse to Brand Builder

Welcome, to another engaging episode of "Insert Buzzword." In this installment, we're thrilled to have Leigh McGrotty, one of the founder members of 15PL Limited, as our guest. Based in the heart of Scotland, 15PL is a brand-building powerhouse with a unique focus on Scottish food and drink, particularly in the Asian marketplace.

🌟 Leigh's Journey: From Dental Nurse to Brand Builder

In a candid and thought-provoking conversation, Leigh takes us on a journey through her unconventional career path. Starting as a dental nurse, she eventually found herself in the dynamic world of lithographic print at Interprint Ltd. This pivotal experience not only ignited her passion for branding and advertising but also set her on a trajectory that would shape her future in the business world.

🔄 A Full Circle Experience

Leigh's career evolved through various roles, from running her own graphic design business to serving as a production manager and creative director in different agencies. Her pivotal moments came while working on marketing campaigns for renowned Scottish whisky brands like Old Pulteney, Macallan, and Highland Park. These experiences, especially during the whisky industry's surge in the Asian market, laid the groundwork for her eventual leap into entrepreneurship.

🚀 The Birth of 15PL Limited

Leigh shares the genesis of 15PL Limited and the risks involved in its early days. The company, now approaching its 11th year, specializes in helping small Scottish drink brands find their way into the Asian market. Leigh reflects on the proud moment when 15PL secured an international contract with DFS, a major luxury travel retail company. This partnership allowed them to train staff worldwide, elevating their position in the competitive whisky market.

🌐 Navigating the International Landscape

The conversation provides valuable insights into the intricacies of building brands and navigating the international business landscape. Leigh's journey highlights the importance of adaptability, resilience, and the willingness to step out of one's comfort zone.

🔑 Key Takeaways and Inspirations

Throughout the episode, Leigh shares key influences and inspirations that shaped her career. From the mentorship she received at Interprint to the inspirational figures who trusted and empowered her, these individuals played crucial roles in her personal and professional development.

🏆 Pride in Longevity and Achievements

Leigh expresses her pride in the longevity of 15PL and highlights a standout achievement—the international contract with DFS. Winning this contract not only brought global recognition but also provided opportunities to contribute significantly to DFS's whiskey training programs across the globe.

🌈 Looking Forward

As we wrap up the episode, Leigh shares her thoughts on finding comfort and confidence in her current role, emphasizing the importance of continuous learning and the impact of her experiences on shaping her identity as a businesswoman.

Tune in for an inspiring conversation filled with real stories, valuable insights, and the resilient spirit of an entrepreneur. Subscribe to "Insert Buzzword" to stay connected with the genuine narratives behind entrepreneurial journeys, one buzzword at a time. Join us next week for another captivati

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